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25+ Years of Digital Transformation

From financial services to AI governance—bridging human insight and emerging technology

Experience

AI Project Lead

Uppsala University

Feb 2025 - Ongoing

Leading Uppsala University's strategic AI initiative, building the foundation for responsible, scalable, and human-centered AI adoption across Sweden's oldest university.

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AI Consultant & Business Designer - ContentForesight

Fujitsu Sweden

Jan 2025 - Ongoing

Conceptualized, developed, and implemented an automated AI system for content monitoring and article generation, tracking global AI developments.

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Developer & Project Lead - Data AI Sales Agent

Fujitsu Sweden

Jan 2025 - Ongoing

Designed and implemented an intelligent sales proposal generator powered by multi-agent AI technology for Palantir Foundry sales acceleration.

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Concept Lead for Applied AI

Uppsala Municipality

May 2024 - Jan 2025

Led initiatives to modernize municipal services through AI and automation, focusing on high-impact use cases and ethical implementation.

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Business Strategist - IT Office

Uppsala Municipality

Jul 2023 - Jan 2025

Led strategic development of Uppsala's next-generation digital platform, orchestrating multidisciplinary effort to align technology, design, and governance.

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Marketing & Experience Manager

TietoEVRY

Dec 2018 - Nov 2021

Built editorial office, evaluated platforms and channels, and developed communicative concepts across four former businesses.

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Strategist & Department Manager

Riksteatern

Aug 2009 - Mar 2017

Digitized communication and business support for 240 associations across Sweden, building infrastructure for the performing arts industry.

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Skills

AI & Machine Learning

AI GovernanceMulti-Agent SystemsLLM APIs (OpenAI/Anthropic/Gemini)Vector EmbeddingsSemantic SearchComputer VisionNLP

Service Design & Strategy

Service DesignCustomer Journey MappingExperience MappingBusiness ArchitectureDesign SystemsUX Strategy

Technical

PythonTypeScriptNext.jsWeaviateSQLiteUiPathWordPress

Frameworks & Methods

Design SprintsSAFeAgileCo-creation WorkshopsQualitative Research

Education

Master of Science, Digital Design

Kristianstad University

2021 - 2023

Bachelor of Science, Marketing & Communication

Stockholm University

1995 - 1999

Exchange program at UCLA Anderson School of Business (1998)

Certifications

BTS (2025)
Design Sprint 2.0 (2022)
SAFe 5.0 Agilist Certification (2022)
IBM Data Analyst Specialization (2021)
Data-Driven Design: Quantitative Research for UX (2021)