28 Years from Strategy to Shipping

Strategic support to the IT Director on AI at UIT, the university's IT department. Coordinates the university's AI portfolio, leads the AI lab, and supports AI governance and AI Act compliance together with legal, security, and data protection.

Replaced spreadsheet-based reporting with one data foundation across wholesale, webshop, Amazon, and B2B. Accounting and sales data flow from Fortnox, SIE4 exports, and budget files into Postgres, served as a live dashboard and an MCP server that lets leadership ask about sales, margins, budget variance, and liquidity in plain Swedish via Claude.

Expanded the research intelligence engine into a product covering 15 Swedish universities in one database, matching Swedish and European funding calls to the best-placed researchers at every institution.

A research intelligence platform that connects external funding, policy, and investment signals to the Uppsala University researchers best placed to act on them, producing weekly briefs and outreach drafts for innovation advisors.

Turned consulting IP into two self-service tools on andhumans.se. /position maps an organisation's AI maturity across four archetypes; /cognition gives personalised AI foresight for individual roles over three horizons.

Field Kit is and Humans' consulting intelligence system: MCP servers over a shared Postgres/pgvector knowledge base of trends, regulations, frameworks, cases, and organisations that Claude uses as working memory in client work. Being productised as Field Station and field-kit-science.

Led the university administration's AI transition programme. Built capacity through training and workshops in 2025, then shifted in 2026 to governance: risk assessment of general-purpose AI tools, an AI action plan, and guidance for generative AI.

Built ForesightAgent, an autonomous system scanning global AI developments across RSS, Reddit, X, and news sources, as a proof of concept for AI-driven market intelligence.

Designed and built a multi-agent system that generates tailored sales proposals for Palantir Foundry engagements, as a strategic proof of concept for AI-assisted sales.

The AI and data platform behind Swedish Actors, a talent agency for film and TV: a public site with semantic actor search, and CastingIntelligence, which spots casting opportunities early and turns incoming briefs into ranked actor matches.

Coached cross-functional teams in applied AI, helping them move from "add AI to the current process" to designing AI-native processes. Flagship initiative: computer vision detecting irregularities in public grant applications.

Shaped the municipality's next-generation digital platform and created a unified design system. Coached development teams in using AI for rapid prototyping and architecture design.

Mapped and enhanced customer experience across Iduna Group's Nordic retail chains (Guldfynd, Hallbergs Guld, Albrekts Guld) through workshops, gap analysis, and CRM strategy.

Modernized the Swedish ESF Council's intranet, working with CIO and CMO to align technical and organizational needs.

Developed bundled vision presentation for "Mitt Uppsala," a digital service for all inhabitants based on the life journey concept.

Used experience mapping and prototypes to gather requirements for the customer registry, collaborating across infrastructure, contact center, IT, and legal.

Created a Flutter-based PoC for a click-and-collect webshop at Studenternas arena, published as Android, iOS, and web app.

Headed a design sprint exploring how to enhance the experience of attending a football game at Studenternas arena, with participants from Uppsala Arenor, Trillers, and Sirius fotboll.

Led qualitative research across Uppsala Konsert och Kongress, Uppsala Stadsteater, Destination Uppsala, and Uppsala Konstmuseum to identify common user journeys and gaps.

Built editorial office, evaluated platforms and channels, and developed communicative concepts across four former businesses.

Outsourced UX designer for bizzcoo during initial 18 months, advising founders on service development. Redesigned how the company presented itself and how services worked together.

Performed SEO and UX audit focused on monthly contributor sign-up and testament asset journeys. Findings drove major platform migration decisions.

SEO and UX audit identifying challenges for potential office space clients. Competitor analysis and customer journey mapping led to reprioritized corporate website roadmap.

SEO and UX audit for real estate visibility. Mapped customer journeys from brand search to appointment, benchmarked against top competitors.

Evaluated and modernized the Pedagog Stockholm platform for teachers and educators. Led platform selection pre-study, high school chatbot project, and Webbmatte decision basis.

Account Director at Municipality of Stockholm Education administration, responsible for developing public channels and digital services.

Digitised communication and member support for Riksteatern's 240 local theatre associations across Sweden. Grew from project manager to department lead responsible for all digital channels, including riksteatern.se, sodrateatern.se, and cullbergballet.com.

Led the design, build, and launch of scenkonstportalen.se, Sweden's national performing arts portal aggregating events and information across the country's theatre landscape.

Open source consulting and digital solutions.

Own production company creating digital and communicative solutions.

Product management for Nordea's investment management digital services.

Product management for Nordnet's online trading platform during the dot-com era.

Product management for Swedbank's early digital banking services.