25+ Years of Digital Transformation

Leading Uppsala University's strategic AI initiative, building the foundation for responsible, scalable, and human-centered AI adoption across Sweden's oldest university.

Conceptualized, developed, and implemented an automated AI system for content monitoring and article generation, tracking global AI developments.

Designed and implemented an intelligent sales proposal generator powered by multi-agent AI technology for Palantir Foundry sales acceleration.

Led initiatives to modernize municipal services through AI and automation, focusing on high-impact use cases and ethical implementation.

Led strategic development of Uppsala's next-generation digital platform, orchestrating multidisciplinary effort to align technology, design, and governance.

Mapped and enhanced customer experience across Iduna Group's Nordic retail chains (Guldfynd, Hallbergs Guld, Albrekts Guld) through workshops, gap analysis, and CRM strategy.

Modernized the Swedish ESF Council's intranet, working with CIO and CMO to align technical and organizational needs.

Developed bundled vision presentation for "Mitt Uppsala," a digital service for all inhabitants based on the life journey concept.

Used experience mapping and prototypes to gather requirements for the customer registry, collaborating across infrastructure, contact center, IT, and legal.

Created a Flutter-based PoC for a click-and-collect webshop at Studenternas arena, published as Android, iOS, and web app.

Headed a design sprint exploring how to enhance the experience of attending a football game at Studenternas arena, with participants from Uppsala Arenor, Trillers, and Sirius fotboll.

Led qualitative research across Uppsala Konsert och Kongress, Uppsala Stadsteater, Destination Uppsala, and Uppsala Konstmuseum to identify common user journeys and gaps.

Built editorial office, evaluated platforms and channels, and developed communicative concepts across four former businesses.

Outsourced UX designer for bizzcoo during initial 18 months, advising founders on service development. Redesigned how the company presented itself and how services worked together.

Performed SEO and UX audit focused on monthly contributor sign-up and testament asset journeys. Findings drove major platform migration decisions.

SEO and UX audit identifying challenges for potential office space clients. Competitor analysis and customer journey mapping led to reprioritized corporate website roadmap.

SEO and UX audit for real estate visibility. Mapped customer journeys from brand search to appointment, benchmarked against top competitors.

Evaluated and modernized the Pedagog Stockholm platform for teachers and educators. Led platform selection pre-study, high school chatbot project, and Webbmatte decision basis.

Account Director at Municipality of Stockholm Education administration, responsible for developing public channels and digital services.

Digitized communication and business support for 240 associations across Sweden, building infrastructure for the performing arts industry.

Open source consulting and digital solutions.

Own production company creating digital and communicative solutions.

Product management for Nordea's investment management digital services.

Product management for Nordnet's online trading platform during the dot-com era.

Product management for Swedbank's early digital banking services.