Fredrik Sjöberg
Principal AI Consultant, Strategic Designer & Operator
25+ years bridging human insight and emerging technology
What I Do
AI Governance & Implementation
Leading responsible AI adoption at Uppsala University with practical governance for the EU AI Act, GDPR, procurement, and safe experimentation.
Service Design & Business Architecture
Translating ambiguous strategy into shipped services through customer research, journey design, and operating model alignment.
Production AI Systems & Prototyping
Building measurable AI products, from multi-agent workflows to semantic casting search systems at $0.0015/query, ~1050ms response, and +40-45% retrieval lift.
Current Work
Uppsala University
AI Project Lead
Building responsible AI foundation across Sweden's oldest university.
Key Focus:
- • EU AI Act compliance
- • Cross-departmental governance
- • AI literacy programs
Thought Leadership
Swedish Actors: AI Casting Intelligence
4-stage AI casting pipeline that turns natural-language briefs into ranked candidates with clear AI-generated match justifications.
The Challenge
Casting briefs describe nuance ("warm maternal presence"), while traditional filters only match exact attributes and force manual browsing.
The Solution
Brief extraction + multi-vector hybrid retrieval (BM25 + embeddings + RRF) + cross-encoder reranking + GPT-generated explanations.
Impact
Tech Stack
More Projects
AI-Assisted Overviews for Family Coordination
Master's thesis: an agentive, glanceable display using AI-generated portraits and calm technology to reduce coordination fragmentation for families.
Context Weaver
AI-powered code intelligence tool with semantic search and natural language Q&A. AST parsing + vector embeddings + LLM integration for understanding codebases.
Data AI Sales Agent
Multi-agent system for generating AI-driven sales proposals. Research Analyst + Fact Checker + Technical Analyst agents collaborating via GPT-4-class models.
ContentForesight
Automated content monitoring across RSS, Reddit, Twitter. NLP-powered trend analysis with sentiment modeling.
Uppsala Municipality AI
Computer vision for fraud detection in public grant applications. UiPath + Python vision pipelines.
Creative Work
Illustrations • Graphic Design • Storytelling
Featured: Magiska Barnsagor artwork
View Gallery →